Module 1 – LinkedIn Basics – What and Why?
Module 2 – Creating an Individual Profile
Module 3 – Using LinkedIn as an Individual
Module 4 – Company Profile, Measuring Success, and Best Practices
You’ll learn how to:
• Set up your personal profile with key information
• Choose the most appropriate LinkedIn account
• Use keywords so your skills / services get noticed
• Know LinkedIn etiquette / best practices
• Research with targeted keyword searches
• Set up a company profile and learn how to use it
• Interact in groups and gain business intelligence
• Publish content on LinkedIn
• Use LinkedIn advertising to promote key posts
• Measure your activity to evaluate success