Learn how to use Facebook to promote and market your organisation. This course looks at how businesses can maximise their social media presence on this social media platform.
Quick Enquiry
Facebook for Business is ideal for anyone who wants to learn how to use Facebook to promote their business. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs, as well as those involved in PR, event management, and promotion.
While the course will help people in these job roles specifically, anyone in business who doesn’t yet use Facebook in their day-to-day lives will benefit from this course.
Awarded 15 CPD points upon successful completion
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This course is a whistle-stop tour of using Facebook to promote your company. Looking at how individuals use it and how businesses can capitalise on it, the course covers all the essentials.
From setting up your timeline, to attracting fans to your page, to sponsoring stories, to measuring engagement, we look at the entire spectrum of opportunities that this social media platform offers.
Module 1 - Facebook Basics - What & Why? - Features, audience, benefits, types of profile, setting business objectives
Module 2 - Personal Facebook - Creating a personal account - timelines, finding friends, lists, status updates, Facebook for mobile devices
Module 3 - Facebook for Business - Creating, improving, and promoting a page, using the Facebook page to promote a business or event, Facebook apps
Module 4 - Developing Engagement on a Business Page - Attracting fans using content, links and promotion from a personal profile, knowing when to post, competitions, advertising, including sponsored stories, promoted posts and offers, integration with other marketing activities
Module 5 - Measuring Engagement on a Business Page - using Insights, Likes and Reach tabs, measuring advertising success, best practices
Request more details or call the team on 1800 532632
Simply enter your details below and we'll email you a copy of all the course details straightaway. One of our friendly course advisors will be in touch to see how we can help and answer all your questions.
We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.
Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.
Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.
Click below for more details or call us on 1800 532632.
