Social media is no longer just for keeping in touch with people on the other side of the world. It’s now very much recognised as a crucial business tool and powerful method of communication, no matter what sector you work in.
Quick EnquiryThis course is ideal for business owner who wish to harness the power of social media to increase their prospects.
These skills would also be useful for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers as well as others involved in PR, event management and promotion.
A basic knowledge of the internet and an awareness of social media would be an advantage.
Awarded 17 CPD points upon successful completion
Start Date
Study Type
Training Type
Duration
The course has been designed for those who wish to learn about social media strategy for their own business or want to find work in this field.
The course is suitable for Personal Assistants, Executive Assistants, Office Managers, Marketing Assistants, Business Development Managers, as well as those involved in public relations, event management, and promotion.
Module 1 - Setting the Scene - What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.
Module 2 - Review - A review of how social media marketing fits into current marketing activities.
Module 3 - Aims and Audience - The reasons for using social media. Identifying social media audience groups. Understanding keywords.
Module 4 - Channel - You will explore a range of social media channels including blogs, newsletters, niche tools, videos, podcasts, forums, and the leading social platforms.
Module 5 - Content - You will think about what you are going to say on social media – choosing content or relationship marketing, content ideas, content plans, and re-using content.
Module 6 - Resources - Let’s take a look at social media policy, the risks of social media, and crisis management.
Module 7 - Measure - Ensuring a return on investment.
Module 8 - Putting it All Together - Creating a social media strategy and best practices for social media.
Request more details or call the team on 1800 532632
Simply enter your details below and we'll email you a copy of all the course details straightaway. One of our friendly course advisors will be in touch to see how we can help and answer all your questions.
We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.
Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.
Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.
Click below for more details or call us on 1800 532632.
