The course has been designed for those who wish to learn about social media strategy for their own business or want to find work in this field.
The course is suitable for Personal Assistants, Executive Assistants, Office Managers, Marketing Assistants, Business Development Managers, as well as those involved in public relations, event management, and promotion.
Course Content
Module 1 – Setting the Scene – What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.
Module 2 – Review – A review of how social media marketing fits into current marketing activities.
Module 3 – Aims and Audience – The reasons for using social media. Identifying social media audience groups. Understanding keywords.
Module 4 – Channel – You will explore a range of social media channels including blogs, newsletters, niche tools, videos, podcasts, forums, and the leading social platforms.
Module 5 – Content – You will think about what you are going to say on social media – choosing content or relationship marketing, content ideas, content plans, and re-using content.
Module 6 – Resources – Let’s take a look at social media policy, the risks of social media, and crisis management.
Module 7 – Measure – Ensuring a return on investment.
Module 8 – Putting it All Together – Creating a social media strategy and best practices for social media.