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Search Engine Optimisation (SEO) for Business

This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

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Is this for you?

SEO for Business is perfect for anyone involved in marketing a business or creating content online for websites or social media.

Suitable for PAs, EAs, Office Managers, Marketing Assistants, Social Media Coordinators, as well as those involved in PR, event management, and promotion.

Optional Qualifications and Certification*

Awarded 6 CPD points upon successful completion

* not available to those on funded or TSG-supported programmes

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

course

Duration

Around 6 hours

I liked the way you could complete the course in your own time and the tutor support was excellent.  I’m now working in a 9-5, Mon-Fri job which was my goal.

- Kate M.

About this course

This short course that begins to take the mystery out of SEO so you can understand how to use it to your advantage. The course has been created for anyone with marketing responsibilities who doesn’t have a background in website optimisation. With this course, you’ll see how SEO plays a big part in marketing strategies.

The course starts at the very beginning, defining what SEO is and why it’s important, before delving into how different search engines work and what they look for.

Guiding you through step by step, you’ll understand the ‘science bit’ and you’ll then see how to tap into this to get your web pages and social media content more visible through search engines.

Course Content

Module 1 - Overview of SEO

Module 2 - Keywords

Module 3 - Link Building

In this course, we’ll delve into:

• How search engines work

• What keywords are

• A variety of search engines

• An analysis of competitor SEO

• Using keywords in social media

• Choosing the right keywords and phrases for your digital properties

• Benefits of link building

• Best practices for using SEO

Aims and Objectives

By understanding how search engines and search engine optimisation work, you’ll see how to adapt your web pages and social media posts so they are more visible, more often.

Pre-Requisites

There are no pre-requisites required before starting this course.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

If you're interested in a career in digital marketing then gaining indept insight into search engine marketing is a must. This course, with additional training, can provide a strong foundation for a career as a Social Media Coordinator, Digitial Marketing Specialist, or a career in  Web Design

Additional Information

Search Engine Optimisation (SEO) for Business Course Training Centres

Location Address Region
Athlone Pitman Training Athlone, C/O Athlone Chamber, Unit 12, Inis Oir, Golden Island, Athlone Enquire &
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Carlow Pitman Training Carlow, Unit 1, Deerpark Business Complex, Dublin Road, Carlow Enquire &
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Clare Pitman Training Clare, Unit 10, Tracklands Business Park, Ennis, Co. Clare Enquire &
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Cork Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork Enquire &
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Dublin Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin Enquire &
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Dublin-Swords Pitman Training Dublin-Swords, Chamber Buildings, North Street, Swords, Co.Dublin Enquire &
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Dundalk Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth Enquire &
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Galway Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway Enquire &
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Kerry Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry Enquire &
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Kildare Pitman Training Kildare, Monread Shopping Centre, Monread Road, Naas Enquire &
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Laois Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, Enquire &
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Limerick Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick Enquire &
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Maynooth Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth Enquire &
Book Now
Mullingar Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, Enquire &
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Sligo Pitman Training Sligo, Abbey House, JFK Parade, Sligo Enquire &
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Waterford Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford Enquire &
Book Now
Waterford Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford Enquire &
Book Now
Wexford Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Enquire &
Book Now
Wicklow Pitman Training Wicklow, 10 Bullford Business Campus, Kilcoole, Co. Wicklow Enquire &
Book Now
Carlow
Pitman Training Carlow, Unit 1, Deerpark Business Complex, Dublin Road, Carlow R93 K409
Cork
Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork T12 KW88
Dublin
Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin D02 N567
Dundalk
Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth A91 R820
Galway
Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway H91 RYD2
Kerry
Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry V92 XY58
Limerick
Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick V94 F6K2
Maynooth
Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth W23 R9V4
Mullingar
Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, N91 Y896
Kildare
Pitman Training Kildare, Monread Shopping Centre, Monread Road, Naas W91 YR12
Sligo
Pitman Training Sligo, Abbey House, JFK Parade, Sligo V94 YH6Y
Dublin-Swords
Pitman Training Dublin-Swords, Chamber Buildings, North Street, Swords, Co.Dublin K67 A347
Wexford
Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Y35 YX60
Waterford
Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford X91 HY58
Waterford
Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford X91 X7FV
Laois
Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, R32 W0DT
Athlone
Pitman Training Athlone, C/O Athlone Chamber, Unit 12, Inis Oir, Golden Island, Athlone H91 RYD2
Clare
Pitman Training Clare, Unit 10, Tracklands Business Park, Ennis, Co. Clare V95 F3C5
Wicklow
Pitman Training Wicklow, 10 Bullford Business Campus, Kilcoole, Co. Wicklow A63 TP65

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Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

Course Fees?

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