This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.
Quick EnquirySEO for Business is perfect for anyone involved in marketing a business or creating content online for websites or social media.
Suitable for PAs, EAs, Office Managers, Marketing Assistants, Social Media Coordinators, as well as those involved in PR, event management, and promotion.
Awarded 6 CPD points upon successful completion
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This short course that begins to take the mystery out of SEO so you can understand how to use it to your advantage. The course has been created for anyone with marketing responsibilities who doesn’t have a background in website optimisation. With this course, you’ll see how SEO plays a big part in marketing strategies.
The course starts at the very beginning, defining what SEO is and why it’s important, before delving into how different search engines work and what they look for.
Guiding you through step by step, you’ll understand the ‘science bit’ and you’ll then see how to tap into this to get your web pages and social media content more visible through search engines.
Module 1 - Overview of SEO
Module 2 - Keywords
Module 3 - Link Building
In this course, we’ll delve into:
• How search engines work
• What keywords are
• A variety of search engines
• An analysis of competitor SEO
• Using keywords in social media
• Choosing the right keywords and phrases for your digital properties
• Benefits of link building
• Best practices for using SEO
Request more details or call the team on 1800 532632
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We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.
Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.
Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.
Click below for more details or call us on 1800 532632.
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