Digital Marketing Diploma

With an expanding range of channels available to market through, this diploma will help you learn more about some of the key specialisms of digital marketing.

Quick Enquiry

Is this for you?

This is a great Diploma for any aspiring digital marketing professional. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning and the digital marketing profession will stand you in good stead.

 

Whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, this is a valuable investment you can make in your future.

Optional Qualifications and Certification*

Awarded 350 CPD points upon successful completion

* not available to those on funded or TSG-supported programmes

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

diploma

Duration

350 hours or 14 weeks full-time study

About this diploma

This is a great diploma for any aspiring digital marketing professional. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning in the digital marketing profession will stand you in good stead.

Whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, this is a valuable investment you can make in your future.

DIPLOMA OUTLINE

The diploma has nine core courses which cover the key social media platforms, such as Facebook and Twitter, and a dedicated digital marketing professional course that takes you through other specialist areas, such as PPC, SEO, digital display advertising, email marketing, and more.

In addition to the above, an essential element of digital marketing is the ability to monitor, analyse, and report on the outcomes of the actions you’re taking. Things change all the time and in the digital marketing course there’s a section for you to learn about analytics as well as strategy and planning. You’ll also study Word, Excel, and PowerPoint to ensure you can deliver your results in a top quality format.

Pitman Training offers flexible, self-paced study options. This means you can choose whether you study in one of our dedicated training centres or combine this with studying from home or work. The nature of our learning platform means that no matter where you choose to study, each time you log in you simply pick up from where you left off.

Once you’ve successfully completed your training, you’ll receive a Pitman Training certificate, and you'll have the opportunity to gain the Digital Marketing Professional certification from the Digital Marketing Institute. 

Aims and Objectives

This diploma has been created to offer you the chance to gain a thorough view and understanding of digital marketing from planning, implementing, monitoring, testing, and analysing right through to optimising and reporting. You’ll pick up the jargon, best practice tips and learn the essential skills required for those working in this thriving and rewarding industry.

Courses Included

In addition to the core courses listed below you also choose an additional four social media courses from a list which includes: Social Media Strategy for Business, Facebook for Business, Twitter for Business, Introduction to Google Website Tools, Instagram for Business, LinkedIn for Business, Video for Business, Blogging for Business and Pinterest for Business. 

Certified Digital Marketing Professional

In this course, you will learn about digital marketing through a series of dynamic lectures. Each module is led by an industry professional who will guide you through the intricacies of various digital marketing specialisms, including SEO, PPC, Digital Display Advertising, Social Media Marketing, and more.

Word

Our Microsoft Word course is designed to provide you with the essential skills you will need to be proficient in Word, in a work environment, in as short a time as possible. 

alternative Word Expert

This training course in Microsoft Word will propel your Word skills forward to an advanced level. Over several lessons, you’ll become confident in a range of Word’s more sophisticated features. 

Excel

Microsoft Excel is the world’s most popular spreadsheet program. This course is suitable for beginner to intermediate level.

Over 10 self-paced lessons you’ll learn how to format your spreadsheet to best display your information, handle simple and complex formulas, insert charts, learn how to insert functions such as IFERROR and much much more.

PowerPoint

Our comprehensive PowerPoint training course will help you get to grips with this popular presentation software. Learning with us will teach you how to produce exciting presentations for effective communication in business.

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills, which is often top of the list of qualities demanded by employers. 

Elective Courses

In addition to the core courses you will also select two elective courses of your own choice. Below are some recommendations but there is a wider list of courses available. Speak to a Course Advisor for more information. 

Project Management Fundamentals

Split into four engaging parts, this course takes you through the full life cycle of a project in terms of defining what it is, planning every aspect, implementation, completion and evaluation of a project. 

WordPress for Business

This course is specifically designed for those wishing to learn how to create a business-focused website. You’ll learn about designing the site and how to develop and enhance it.

 

Photoshop CC

If you're working towards a career as a Web Designer, then our Photoshop CC course will give you a great foundation and allow you to fully utilise the features of this highly versatile Adobe image and photo editing software.

Pinterest for Business

This course will give you a good understanding of how best to use this visual, image-sharing platform from a business perspective.

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.

LinkedIn for Business

This course will bring you up to speed in using LinkedIn in a business environment. You’ll learn how to get the most out of the platform, helping you capitalise on the millions of professional contacts within arm’s reach.

Video for Business

This course walks you through the technical aspects you need to know to create professional business videos and to understand how video content fits into the wider marketing mix.

Pre-Requisites

Although we don’t require any formal qualifications, it would be advantageous if anyone wishing to study this diploma had some existing basic understanding of the principles of marketing.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

With proven marketing qualifications, you can aim high. What’s to stop you working towards roles such as Marketing Manager, Marketing Consultant, Brand Manager, Creative Director, PR Director or Social Media Marketing Manager? Aim high and continue to invest in your knowledge and skills and there will be nothing to stop you from achieving your ultimate career goals.

Additional Information

Digital Marketing Diploma Training Centres

Location Address Region
Athlone Pitman Training Athlone, C/O Athlone Chamber, Unit 12, Inis Oir, Golden Island, Athlone Enquire &
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Carlow Pitman Training Carlow, Unit 1, Deerpark Business Complex, Dublin Road, Carlow Enquire &
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Clare Pitman Training Clare, Unit 10, Tracklands Business Park, Ennis, Co. Clare Enquire &
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Cork Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork Enquire &
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Dublin Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin 2 Enquire &
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Dundalk Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth Enquire &
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Galway Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway Enquire &
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Kerry Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry Enquire &
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Laois Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, Enquire &
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Limerick Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick Enquire &
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Maynooth Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth Enquire &
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Mullingar Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, Enquire &
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Naas Pitman Training Naas, Monread Shopping Centre, Monread Road, Naas Enquire &
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Sligo Pitman Training Sligo, Abbey House, JFK Parade, Sligo Enquire &
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Swords Pitman Training Dublin-Swords, Chamber Buildings, North Street, Swords, Co.Dublin Enquire &
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Waterford Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford Enquire &
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Waterford Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford Enquire &
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Wexford Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Enquire &
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Wicklow Pitman Training Wicklow, 10 Bullford Business Campus, Kilcoole, Co. Wicklow Enquire &
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Carlow
Pitman Training Carlow, Unit 1, Deerpark Business Complex, Dublin Road, Carlow R93 K409
Cork
Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork T12 KW88
Dublin
Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin 2 D02 N567
Dundalk
Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth A91 R820
Galway
Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway H91 RYD2
Kerry
Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry V92 XY58
Limerick
Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick V94 F6K2
Maynooth
Pitman Training Maynooth, Unit H 11 - First Floor, Maynooth Business Campus, Straffan Road, Maynooth W23 R9V4
Mullingar
Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, N91 Y896
Naas
Pitman Training Naas, Monread Shopping Centre, Monread Road, Naas W91 YR12
Sligo
Pitman Training Sligo, Abbey House, JFK Parade, Sligo V94 YH6Y
Swords
Pitman Training Dublin-Swords, Chamber Buildings, North Street, Swords, Co.Dublin K67 A347
Waterford
Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford X91 HY58
Waterford
Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford X91 HY58
Wexford
Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Y35 YX60
Laois
Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, R32 W0DT
Athlone
Pitman Training Athlone, C/O Athlone Chamber, Unit 12, Inis Oir, Golden Island, Athlone H91 RYD2
Clare
Pitman Training Clare, Unit 10, Tracklands Business Park, Ennis, Co. Clare V95 F3C5
Wicklow
Pitman Training Wicklow, 10 Bullford Business Campus, Kilcoole, Co. Wicklow A63 TP65

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Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

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