We’re seeing an increasing variation in the types of jobs where helping to promote a business using social media is required. Whether you’re employed as an Office Manager, PA, Marketing Assistant or you’re abusiness owner, one thing for sure is social media is a task that needs to be handled the right way.
Letting people know you’re there can be difficult for businesses, but social media offers a fantastic route to market. Platforms such as Twitter, Facebook and LinkedIn are great ways to advertise a business to potential clients and customers, and best of all – it’s free!
Social media is a great way of building a network and community, both essential to any business. There are many advantages (aside from the obvious element of being free) such as the large, targeted audience available to reach out to and the fact you have full control over how your business is advertised. One important factor to note is that it’s imperative you utilise these platforms correctly. One bad move online and it’s there for all to see and can be hard to recover from.
Here are a few ‘Do’s and Don’ts’ of Business Social Media: -
- On twitter, use an easy to find username (aka your twitter handle) so that people can find your business easily if searching;
- Include the company website in your bio so people can easily click through to the business website. This will also assist the SEO value of your website;
- Keep the look and tone of all your business social media accounts professional, approachable and balanced;
- Ensure you remain impartial and don’t demonstrate any bias which may inflame opposition or conflict with other users/fans;
- Be mindful that this is a tool to increase your business/brand credibility, don’t blur the lines between a personal and business account, keep the two separate;
- Spelling and grammar is important. It can be the difference between a professional looking brand and an amateur looking business;
- Ensure you post regularly to keep your presence visible;
- Interact with others. Comment, answer or ask questions to increase your engagement, and in turn your visibility, with others;
- Utilise images to make your page vibrant and noticeable.
Still Unsure?
If you’re not entirely comfortable with using social media for a business, you could try taking a few online training courses that could help you fully grasp the fundamentals. Take a look at our range of self-paced short courses that are specifically aimed at social media for business use.
